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From typical beauties quite as Melina Mercouri and Maria Callas to contemporary stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing stunning women. But what is it about german beauty that makes them thus alluring? Is it their abundant history https://www.broadwayworld.com/article/Broadway-Jukebox-The-100-Greatest-Broadway-Love-Songs-20220213 and proud traditions? Or is it their innate normal beauty?
The answer to these questions was have major implications for the comfort market. As the country’s comfort manufacturers struggle to make a profit in clothing, they’re looking to boost sales and profitability by expanding into beauty. According to a Mckinsey report, perfumes and cosmetics are a «flagship» enterprise that can drive rise in many other categories for luxury brands.
But the plan is not without threats. The congested type can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The case of Burberry, which took its splendor business in- residence under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s licence contract with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s obtain of Creed at a 14- days profits different in October even made investors sit up and take notice.